Where DOOH Meets AdTech
Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabling you to make better decisions about your business for sustainable, long-term growth and giving brands what they want.
Where DOOH Meets AdTech
Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution
(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/
The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/
Summary
In this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution.
Ed shares insights about the transformation from traditional print advertising to digital media, drawing parallels with the current evolution in digital out-of-home (DOOH) advertising. The discussion highlights Locala's approach to programmatic advertising, audience targeting, and attribution across multiple channels.
Takeaways
- How Locala uses AI and location data to find hyper-local audiences at scale
- The portability of attribution capabilities, including foot traffic measurement for DOOH campaigns, for publishers and advertisers alike
- Panel Optimizer technology for DOOH optimization, launched in October, enables real-time audience targeting for brands and outcomes
- Device Graph 101 - what is it and why does it matter?
- Real-time optimization and reporting capabilities through customizable attribution windows
Connect with Ed and Locala
Website: www.asklocala.com
Learn more about their solutions and connect with Ed Silhan on LinkedIn for further discussions about omnichannel programmatic advertising solutions.
Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.