Where DOOH Meets AdTech
Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabling you to make better decisions about your business for sustainable, long-term growth and giving brands what they want.
Where DOOH Meets AdTech
Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World
The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/
Summary
In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign execution and how to unlock the power of one-to-many tactics like DOOH in your next programmatic media buy.
Key Topics:
- The limitations of user-based attribution and the need for a more holistic approach to measurement.
- The benefits of Marketing Mix Modeling (MMM) for understanding the true impact of advertising campaigns.
- How DOOH can thrive in a privacy-first world by focusing on outcomes and delivering impactful creative experiences.
- Real-world case studies showcasing the effectiveness of DOOH when combined with data-driven strategies.
Connect with Eric:
On X: https://x.com/EricTilbury_RTB
On LinkedIn: https://www.linkedin.com/in/eric-tilbury-2a798932/
And learn more about inuvo at https://inuvo.com/
Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.