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Where DOOH Meets AdTech
Learn all about the latest innovations in Digital Out-of-Home (DOOH) with OOH Insider, your top source for insights on programmatic DOOH advertising, AI innovations, Supply Path Optimization (SPO), and cutting-edge measurement tactics. Designed for DOOH publishers and ad tech executives, each episode explores how curation and advanced measurement strategies meet DOOH best practices. Stay ahead of the curve with actionable strategies and exclusive interviews tailored to DOOH executives, enabling you to make better decisions about your business for sustainable, long-term growth and giving brands what they want.
Where DOOH Meets AdTech
The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency
There are more than 4.4M sites hosted on Shopify.
Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by Blue Chips like Heinz, Tesla, and Red Bull too, but regardless of size - your site speed is a HUGE part of your customer's experience and ultimately, revenue 🤑
Why does it matter?
Because media money drives interest. Interest drives intent.
And intent shows up as bricks or clicks - store visits or web visits.
Imagine 9 out of every 10 customers who walked into your brick-and-mortar store turning around and walking out before buying or even talking to anyone.
Would you consider that a success? Of course not.
Deloitte Insights 📰
"A staggering 70% of consumers admit that a slow-loading website negatively affects their willingness to make purchases from online retailers"
A delay of 1-3 seconds in page load time increases the likelihood of a bounce by 32%.
As the delay increases to five seconds, the bounce rate jumps to 90%.
This means that 9 out of every 10 customers will leave the site if it takes five seconds to load.
Now consider the opening question..."Why does it matter?"
Find out:
1) How the scam works 😲
2) How to identify if you or someone you're working with has been duped 🧐
3) Why it matters to anyone responsible for driving traffic 📈
What does site speed and media mix say about YOUR brand?
00:10:55-00:11:05 - "If it takes that long to load, I'm thinking personally..."Ah, you know, they're advertising on a billboard. They're old school. They're not quite online-ready." So they're not cool. In my mind. I'm going to go get this brand.
How much is a slow site costing?
00:17:29-00:17:40 - "A page load time goes from one to three seconds? The probability of a bounce increases by 32%."
Click-and-Mortar - How are offline retail and DTC most similar?
00:52:18-00:52:29 - "How quickly is someone coming to greet me? How friendly are they? How quickly are they asking me the right questions to get me moving towards the right part of the store? How effectively are they building rapport as we're walking to that area of the store? How's their eye contact? It's just all these, it's like the, you know, speeds version of, you know, how quickly are they relaying the information to me and not rambling random"
Search 'OOH Insider' wherever you enjoy fine podcasts or directly, here: https://www.theoohinsider.com/shopifyspeedscam
Get in touch with Lukas here:
- On Twitter https://twitter.com/igobylukas
- On LinkedIn https://www.linkedin.com/in/lukastanasiuk/
- With The Nice Agency https://www.theniceagency.co/
Mark your calendars! OOH Insider LIVE! NYC on February 11, 2024 - details to follow, stay tuned.