Struggling to separate the signal from the noise in your marketing attribution?
ποΈ Podcast Episode Recap
In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer.
Jeremiah highlights the need to go beyond tracking and measuring every marketing dollar and focus on the qualitative insights that drive growth. By asking the right questions, brands can uncover the motivations behind customer purchases and target their ideal audience more effectively.
Also discussed: The impact of different marketing channels, such as TV, radio, and Out-of-Home (OOH) advertising. He emphasizes the correlation between these channels and their ability to amplify word-of-mouth recommendations and build customer trust.
By tracking trends and asking customers about their journey, brands can optimize their marketing mix and achieve better results.
π° Top Highlights
Key Moments
π’ Message from Jeremiah
"If I could put any message on a billboard for the world to see, it would be: 'Show up, do your best, and remember that it's enough.' We often get caught up in comparison and feeling like we're not doing enough, but the truth is, as long as we give our best effort, that's all that matters."
π Recommended Resources
π§ Connect with Jeremiah
To listen to the episode, search 'OOH Insider' on your favorite podcast platform or visit https://www.theoohinsider.com/jeremiahmeasures
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/
Struggling to separate the signal from the noise in your marketing attribution?
ποΈ Podcast Episode Recap
In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jeremiah Prummer.
Jeremiah highlights the need to go beyond tracking and measuring every marketing dollar and focus on the qualitative insights that drive growth. By asking the right questions, brands can uncover the motivations behind customer purchases and target their ideal audience more effectively.
Also discussed: The impact of different marketing channels, such as TV, radio, and Out-of-Home (OOH) advertising. He emphasizes the correlation between these channels and their ability to amplify word-of-mouth recommendations and build customer trust.
By tracking trends and asking customers about their journey, brands can optimize their marketing mix and achieve better results.
π° Top Highlights
Key Moments
π’ Message from Jeremiah
"If I could put any message on a billboard for the world to see, it would be: 'Show up, do your best, and remember that it's enough.' We often get caught up in comparison and feeling like we're not doing enough, but the truth is, as long as we give our best effort, that's all that matters."
π Recommended Resources
π§ Connect with Jeremiah
To listen to the episode, search 'OOH Insider' on your favorite podcast platform or visit https://www.theoohinsider.com/jeremiahmeasures
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/