Don't Adjust Your Dial, This Is AI-TV: How TAIV Is Disrupting Place-Based CTV And Winning With Sports Audiences With Avi Stoller, Co-founder and Chief Revenue Officer

Today’s guest is Avi Stoller, co-founder and chief revenue officer of TAIV, a place-based ctv disruptor that uses AI to perform maybe one of the most agreeably useful tasks for humanity - changing the channel on the TV during commercial breaks.

Find out how drinking beer and watching playoff hockey led to building AI that changes the channel during commercial breaks in sports bars during the biggest moments in sports to position brands front and center at the right place and right time.

Here’s a fun fact for you - 94 of the top 100 most-watched pieces of television programming last year was a sporting event. 82 of them were NFL games. Now, think about how many tv commercials you see playing on tv’s in public places. Now think about how many of those are in sports bars and consider the ability to automate changing the channel on all of those TVs as soon as they go to commercial break and infusing more timely and relevant content.

Check out TAIV on AdScout by clicking here.

Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

Transcript

Tim Rowe: 0:00

Welcome to Out of Home Insider, the first podcast for media and marketing executives that connects how offline attention drives conversion. My name is Tim Rowe and for the past three years I've been interviewing guests about their unique insights, bridging this misunderstood and undervalued opportunity for brands to create alchemy in the real world. Today's guest is Avi Stoller, co-founder and chief revenue officer of TAIV, a place-based CTV disruptor that uses AI to perform maybe one of the most agreeably useful tasks for humanity Changing the channel on the TV during commercial breaks. Find out how drinking beer and watching playoff hockey led to building an AI that changes the channel during commercial breaks and sports bars during the biggest moments in sports, to position brands front and center at the right place during the right time. Here's a fun fact for you 94 of the top 100 most watched pieces of television programming in the United States last year was a sporting event. 82 of those were NFL games. Now think about how many TV commercials you see playing on TVs in public places. Now think about how many of those are in sports bars and consider the ability to automate changing the channel on all of those TVs as soon as they go to commercial break and infusing more timely and relevant content. Tave is spelled T-A-I-V because they put the AI in TV. So that's the big idea.

Tim Rowe: 1:20

I'd like you to consider What is the secret sauce that makes you and what you do so special? It doesn't have to channel-changing a AI that even David Ogilvy would love. It can be absolutely anything. It can be your unique way of developing creative concepts. It can be how you work with partners to unlock unprecedented value for your clients. Whatever it is, own it and let the world know about it. Speaking of letting the world know, for the very first time in Out of Home Insider history, you can check TAIVon on tryadscout. triadscoutcom. Search TA-I-V on triadscout or click the link in the show notes wherever you're enjoying this conversation. So, without further ado, let's go.

Avi Stoller: 2:33

Well, i imagine it's like the same way that a lot of people get into Out of Home. It kind of fell into it by accident. This wasn't something that was a goal of ours as a company or a goal of mine personally, but we ended up creating a product and then we ended up realizing that the product was an Out of Home advertising network by accident. We approached it from a little bit of a different perspective, so it might make more sense for me just to give you a quick timeline of how our company came to be, why we created what we created and then that ended up being classified as Out of Home.

Tim Rowe: 3:09

Because you started out similarly, actually, to a recent guest. They started out as a consumer product. What they discovered was that businesses were buying this consumer product as a CMS. You kind of flipped that. You started out as a service to businesses and then pivoted into a digital Out of Home network. Is that correct? Yeah, exactly.

Avi Stoller: 3:36

And it wasn't like a super intentional pivot, but I think a lot of entrepreneurs and a lot of businesses that get created, especially ones with Nobel ideas. You end up building something and you think your customers will use it in a certain way and it ends up being completely different than your originally intent. It's interesting. You kind of have to follow the market. You don't really get a control of how people use or what you build. You create something, you put it into the market, you iterate on it and then the market kind of dictates who you really are. It's not really the other way around. So absolutely What we did is we're sitting in a sports bar watching a hockey game This is the Winnipeg Jets, who are currently in the playoffs. Go Jets, go Jets.

Avi Stoller: 4:24

But this was like five years ago or something like that Watching the TV and drinking Corona beers and having a good time, and all of a sudden we look up at the screen, tv cut to commercial break. There's an ad for Boston Pizza, a competitor sports bar network, and they were advertising their $5 Corona's. And there's a Boston Pizza down the street And here we are drinking like our like I think it's like a $7 Corona or something like that We're thinking to ourselves man, this makes absolutely no sense. What a terrible experience for the bar that we're in, selling us more expensive Corona's, and we could have just gone down the street.

Tim Rowe: 5:00

So the competitor their TV spot was running during the commercial break And the sports bar you were in. the competitor to the bar, you were in their commercial was running while you were watching the game advertising a cheaper beer than the one you were drinking.

Avi Stoller: 5:16

Yeah, exactly. So it kind of smashed us in the face. It wasn't like some yeah I mean, yeah, it kind of just presented itself And you know, our CEO, noah Polanski, you know, was like wait a second, what if we let's find out how the restaurant feels about this? So we talked to our manager and of course the manager says how much they hate, you know, the commercial break. They have no control over it. It provides harmful branding. They'd love to have their own specialists up on those screens during the commercial breaks instead of having to play their competitor.

Tim Rowe: 5:48

Because, to this point, like that's the challenge, right? Either I have a, i have a screen that's playing the game and I just have to go along with whatever plays during commercial break or run over and change the channel, or I just have to have a dedicated screen that only plays an ad loop. That's the alternative.

Avi Stoller: 6:06

Absolutely, That's the only alternative.

Avi Stoller: 6:09

And the reality for all the bars and restaurants too, at that point is I'm paying an arm and a leg for Direct TV.

Avi Stoller: 6:16

They're charging me, or Comcast or whatever the version is up and front of it, And I am and I'm paying for this. These are my screens, this is my audience that I own, and I have no control over the whatever branding and marketing plays. I can control every single inch of my bar and restaurant to make sure it's the experience and the atmosphere that I want to build for my customers. And I pay for the service and they turn around and then they harm my atmosphere and my marketing and branding efforts by playing that one. And so so started the idea TAIV and and a year and a half of research and development. when it's a building with this brand new piece of technology that no one has ever done before, which is this piece of hardware that connects between the you know TVs and can basically change the TV input and switch. it'd be like a smart channel changer, so that someone doesn't have to manually switch the TV, switch the TV channel during those commercial breaks using AI for something actually useful changing the channel during commercial break.

Tim Rowe: 7:23

Exactly, exactly.

Avi Stoller: 7:24

Can I get this for my own TV? It would be probably a little bit more than you want to pay, but absolutely That would be pretty cool.

Tim Rowe: 7:33

Avoid commercials altogether.

Avi Stoller: 7:36

Or just see the ones you want right Like that's.

Tim Rowe: 7:38

There's relevancy to that, to just showing someone commercials that they're interested in content, that they're interested in ads that they're interested in. Just they're not opposed to ads, just make it relevant.

Avi Stoller: 7:51

Very smart person told me not me, it was actually giving a talk yesterday or the day before in Miami at the possible conference that I just came back from really fun time And they said that a good TV commercial is not doesn't get a bad rap like most commercials do or most ads do, but if it's respectively relevant to the consumer and it's done in a thoughtful way and out of home can be a really fun place and a really awesome fun canvas to use to create those experiences for the consumers. Good TV commercial is a conversation starter. It adds to the atmosphere. It doesn't take a week from the atmosphere. However, tv commercials and the TV networks have no ability to change the creative home environments. In bars and restaurants and other businesses They play the same app that doesn't really make sense to play, that would play in a household that's designed for households, that relies on audio that basically, is meant to be consumed in a completely different environment.

Tim Rowe: 8:57

Sure, and potentially for a different audience altogether, depending on the setting, in the context and all of those things. So okay, so we went from being a way for bar owners to get their own content onto the screens and then we hijacked the remote control and we got really smart and we're using AI to change the channel, which allows you to then hijack that commercial break run. Your own content Is hijacked the wrong word Are we going to get ourselves? I want to get into trouble here.

Avi Stoller: 9:29

Well, i just think hijack is this negative thing where we're like going, we're stealing, we're not stealing anything. Those commercial breaks are still playing, it's just someone's changed the channel and switched to PVM, and a lot of bars do pay for a DJ or somebody to actually manually change the audio and change the channel during commercial breaks and during things, and all we're doing is exactly that, just automatically.

Tim Rowe: 9:57

Not hijacking.

Avi Stoller: 9:59

Not hijacking. We're not taking anything. We're not really taking anything.

Tim Rowe: 10:03

I appreciate you challenging that and adding clarity to it. We're not hijacking commercial space, but what we are doing is we're changing the channel. We're creating an ad opportunity in a captive environment with some high value contextual relevance. I want to be seen next to this programming. You have this existing network of business owners that were using version one of the hardware, which was not intended as this digital play space, ctv ad delivery technology. How hard was that to start? Was it a forcing function? How did you go from being a technology company serving businesses in that sense to an ad platform?

Avi Stoller: 10:51

There was a forcing function and it was really, really hard. For us, the silver lining was COVID, covid hits all the restaurants close their doors.

Avi Stoller: 11:03

Restaurants aren't willing to pay for this anymore and replace it with their own stuff. They have to go into their version of survival mode. Suddenly, we realized we built something that restaurants are just not going to pay for right now. We had always known that there's a potential to sell advertising to support the system. Give it to the restaurants with free, in fact. Why don't you share some of the revenue with them but have advertisers pay for it and maybe the restaurant gets some of the time to still promote themselves, but the majority of it's advertising-based.

Avi Stoller: 11:39

During COVID, we have a long period of time where restaurants and bars just flat out weren't open. That's what we did I embarked on. I started having conversations with other founders in the community and the YC community. These entrepreneurs, startup communities that were involved in started learning a little bit about it. But, man, is that a learning curve that I don't still feel like? I haven't really finished learning about? It took a long time, but thankfully we didn't have any business to. No business could use that product because we were in the middle of everyone getting shut down due to the pandemic, especially bars and restaurants.

Avi Stoller: 12:19

For us, it was a silver lining. You know what we discovered. Advertisers are so incredibly thrilled to play really targeted out of home. What at CTV, in-stream video, whatever you call it? The consumer doesn't really care what it gets called. All they know is that they're watching a professional sports game and all of a sudden, the commercial break happens and there's something entertaining that's actually designed to work in that environment. We can make way more money doing that. We need to give some of that money back to the restaurants who don't operate a high profit margin business at all. It just ended up being so much better for every single party involved. That's how we fell into out of home.

Tim Rowe: 13:00

Pretty cool story. I think it is particularly relevant, understanding how much the out of home landscape has evolved over the last five to seven years. On this Hayek Forward model of hey, let's work together, it's a win-win-win It's a win for the business, it's a win for the company and it's a win for the brand. No one gets hurt along the way This opportunity to potentially scale this out now. So you've gone from being a hardware company with a SaaS revenue model to now being a rev-shared digital out-of-home network. Where was the footprint and how has it changed since those early days?

Avi Stoller: 13:45

Well, the early day footprint was essentially Canada because that's where we're from. We might have we had a customer too in Mountain View, california, in Silicon Valley, because that's where we were living at the Tundra, actually by a coordinator. But essentially it was all Canadian inventory, sass, sass. So I wouldn't even call it inventory necessarily, because that's not how we looked at it. In that way We had a bunch of Canadian bars, restaurants, covid happened. Covid shut down all of our bars and restaurants in Canada And I don't know how familiar you are with the way COVID was handled in Canada. But we did not open up that at all.

Tim Rowe: 14:21

Really one of the strictest lockdowns in the world?

Avi Stoller: 14:24

Oh, absolutely, absolutely. So we made all these changes and invested in and became an ad-supported visual at a home network. But we didn't have any opportunity to grow in Canada. So the three of us kind of sat together I'm talking about the three founders, mel and Jordan and I And we're like Hey guys, what are we going to do? We can't wait any longer. I mean, so you keep on opening up and then you come back down and just sit there and where is the most least likely place to close down? And we're doing a bunch of research and we fell on Florida.

Tim Rowe: 14:56

Florida's.

Avi Stoller: 14:56

Ron Desant Ron Desant is at the time. He said he's like we're going to sue anybody that locks down more than I say you're allowed to lock down. And we're like, holy, this sounds like a place that would be good for us to grow our business. And the next month I landed in Florida for the first time in my life and we started growing our first network, which was in South Florida, miami, and from there we went to Tampa. We did So.

Avi Stoller: 15:19

We've done top DMAs in Florida and then we moved over to Texas because we're still kind of like, just in case COVID comes back, we should probably stick to these, you know red states that we think are going to be most likely to remain open. So we did a couple of markets in Texas, that's, austin, san Antonio, we recently did Phoenix, and now we're at the point where we're scaling any markets. We don't really have to worry. We're not knocked on the wood, we're not worried that anything bad will happen in our restaurants. We close down, we can kind of just scale whatever market might be best for us.

Tim Rowe: 15:49

Talk about why Combinator and startup incubators. We don't have a lot of startups in out of home relative to kind of the rest of the world of marketing and marketing technology. When I was at a company called One Screen, we went through Techstars with the Minnesota Twins And there's a few of these startup incubators out there. but for anyone that's listening that maybe doesn't know what Y Combinator or startup incubator is, how would you describe that?

Avi Stoller: 16:20

It's a three month boot camp. You have to apply and you have to get in, and the acceptance rates are usually quite low. For the top ones like Techstars Congratulations. That's not an easy one to get into as well. That's one of the like that is in the top group of startup incubators. But essentially you apply. If you get accepted, you move, or you know, maybe not necessarily move, but you meet with your partners.

Avi Stoller: 16:45

So you have these incredibly esteemed and successful startup entrepreneurs that understand what it is like to to try to scale a startup, which is different than you know, an established business, in a lot of different ways And they kind of help you and you just go absolutely crazy.

Avi Stoller: 17:02

For three months. You basically don't sleep, you have no social life. You're there to try to progress the business as much as you possibly can in those three months And often takes a really, really crazy, unsustainable period like that to really kick off a business And you finish it off with the fund raise And then, hopefully by the end of the you know three month program, you're in a spot that is radically different from where you started. You've had enough direction and training to really understand how to make proper decisions when it comes to what to do in your business and how to deal with obstacles that come up, and you usually have a pretty reputable name behind you that you're able to use to say hey, i'm a bit more credible than you know. A no name company you've never heard before, because you know we were accepted into tech stars, a live call bait or something like that.

Tim Rowe: 17:49

And and how? I guess how has that and how is your, your background and kind of stumbling into out of home, How is your perspective shaped, the challenges that you see in the industry today? Like, you've got a very, you've got a very unique perspective that can be applied to our problem set And I guess what? what stands out to you?

Avi Stoller: 18:11

Yeah, totally, it's a great question. So you know, typical startup advice is you make a product that people want Like that is like a tagline for YCom there Make an actual product that people actually want. You make the best product or something that actually provides business value to the person using the product And you're able to scale it up. You're actually solving somebody's problems with a clever solution, something that no one's done before. And if you do that and that's all you need to focus on, then everything kind of takes care of itself. Then there's a way to you know, as long as you communicate that properly, your sales is solved and your business continues to scale.

Avi Stoller: 18:57

However, in the other home industry Right apply that lens out of home. Well, it works a little different because there's a bit of a disconnect. The majority of advertising spend is controlled by agencies who have their own set of priorities and not really the end advertisers. Often what's best for the actual client or advertiser isn't necessarily what gets chosen. It was really hard for me to wrap my head around that at the end.

Avi Stoller: 19:27

So, like a really good example that I can think about, is you know, in regular business or in a startup world, if you make your product like free or super cheap way undervalued, you should theoretically grow as much as possible.

Avi Stoller: 19:43

Businesses should be thrilled to hear about that. However, when you talk to an agency, if you're not charging enough that it's worth their time or effort and there might not be enough in it for the agency, they might not use you Interesting And that's like kind of seems counterintuitive because you think like the best possible thing for the advertiser might be like a very undervalued or even free ad platform that actually drives business results for them. Yet that's not what gets chosen by the agencies, who are there to like choose what's in the best interest of the clients or the advertisers, right. So it's really. It was a little bit frustrating and it's still something I'm trying to wrap my head around, but I think something in this industry that's There's a lack of knowledge between a sophisticated advertiser and what the agency is doing, and the agency has its own set of like priorities and difficulties and obstacles that it has to kind of go through, like the fact that they don't have a lot of time to do things they can't.

Tim Rowe: 20:44

Sure The balance in 20 different projects and emails and there's a fire And I would love to, i want to be strategic and I want to do those things but oftentimes really stretch thin under resourced and there's not a lot. Back to kind of the initial question about Y Combinator Relative to the rest of the world of marketing technology. There are not a lot of companies in out of home solving for some of those challenges that would allow buyers and agencies to be more strategic and to consider some of those things.

Avi Stoller: 21:21

Yeah, and what I found that actually gets results, since I've been in the space, is obviously having something that, okay, i'm being completely honest, if you have a product that sounds like it's going to work more than in reality, that logically might work better and you are Really good friends with the person and the person likes dealing with you, the amount of influence those two things can have compared to, racnally, what the absolute and effective marketing channel or the way that the product is, it matters a lot more, and so it's definitely a new style of way to kind of grow and way to sell than I've been used to. If you offer to take somebody from the tech world out to a sporting event or to go golfing or something like that, it might be seen in a very negative way.

Tim Rowe: 22:30

Oh, interesting. So I'm a SaaS sales development rep and I'm trying to win a deal, so I take someone out to a fancy lunch.

Avi Stoller: 22:41

Yeah, yeah, i mean, it's not as prevalent in the industry. You'd have to approach it very delicately.

Tim Rowe: 22:51

And yeah, I'm just Person out of home. That's just. Hey, let's go get lunch. Right, it's not even a. There's no thought given to it.

Avi Stoller: 23:00

Yeah, it's almost Yeah. In a way it's a little bit of an expectation, i think sometimes.

Tim Rowe: 23:07

How would you So with that? how would you approach bridging that gap?

Avi Stoller: 23:16

That's a Well. I think sometimes some of the reason that that is the case is because our industry is very fragmented. There is a lot of innovation in our industry. There's a lot of new networks that are popping up, different types, even networks that might not fit in exactly perfectly into the other home category, which I would think that we do as well. The better that the agencies can get educated on it, the more they can understand it, and everyone's so unique, the better that they can make decisions.

Avi Stoller: 23:57

I don't think it's coming from a bad. I don't think the agencies necessarily have bad intentions and I really think they're trying to do the best thing that they can for their customers at all times. But I think it's hard. Everything is an art. It's not a science, it's more of an art. It's hard to objectively show oh, this is going to work. There's a lot of extrapolation for the future. I think the best way that we can solve that is and I don't know how to do it, but I think I can imagine if the person deciding where the add dollars are being placed understands all the tools at their disposal and is able to do it as quickly and efficiently as everybody else, depending on what channel they use. I think they make the best decision. Maybe that's some other software, or maybe it's a programmatic exchange or something that ends up being the ultimate facilitator, making the market a little bit more efficient in that way.

Tim Rowe: 25:01

How do you think? okay, so let's maybe double click into the programmatic piece there. I love what you guys do. I would love to buy it. I want it on every screen, though I don't care whose network it is. I want the technology on every screen. There's so many of these place-based CTV networks, and programmatic does a great job of aggregating the supply into one format that I can buy over and over and over again. But everybody kind of has their unique thing, right. Reach TV they're a great place-based CTV network. Their hook is that they have exceptional content. You guys are the AI channel changer. Atmosphere TV might talk about something else. Right? There's all of these different USPs from all of these different networks. How do you think about simplifying that for buyers? Where do the networks come together to make it easy for us?

Avi Stoller: 26:04

Every network needs to have a way to talk about themselves. but maybe there is a catalog or something like that, because the programmatic networks are doing a fantastic job of facilitating that and allowing people to buy certain screens, but they do end up missing what makes every kind of screen unique. It's impossible It would be an impossible task for them to encompass what makes everybody special and unique and pass that on programmatically to the open advertisers. I'm just spitballing ideas. This is probably a billion dollar question or above.

Tim Rowe: 26:43

Someone listening right now is scribbling on a notepad on how to solve it. I don't know. I'm just going to continue asking people until we figure it out. I appreciate you entertaining it and then fielding it.

Avi Stoller: 26:59

Yeah, but I think if there's a catalog it sounds like a catalog where it's like here are all your options, if you were purchasing furniture and there was one place that you could see all the different furniture pieces and you could see all the different prices and all the different aspects that make each coach unique different materials and construction and sizes and things like that. For as soon as it has an analogy, that would be, i think, what's needed. It would have to be done through software. It could be an interesting product. Everybody gets listed. It's getting enough adoption that if the buyers end up being the ones to use it, then the sellers will make sure they're on it.

Avi Stoller: 27:43

I like that. If the sellers are all on it, then the buyers will make sure. There needs to be incentive for both sides to use it. Ultimately, i think that would be it. Hey, maybe it's an AI thing. Maybe you get AI to understand it good enough that you can see that chat, gpt or prompt of like. Here's what my business is, here's what I'm trying to achieve. Maybe you can make some recommendations. Oh.

Tim Rowe: 28:05

I like that one. I like that. It was funny getting to this point in the conversation, remembering back that Avi and I had talked about this. We recorded this episode a few months ago, but I was already thinking about AdScout at the time. It's cool to hear us talking about something that was percolating, but that is the mission, the purpose and intent of AdScout. What Avi just described that's literally what we're building. Last night I was working on a chatbot that is built off of generative AI and it scanned every page on triadscoutcom. I was having intelligent conversations with it about what partners were the best fit for the use case, et cetera. Very cool to hear that section. I just wanted to share that little bit of an editor's footnote with you.

Avi Stoller: 29:00

That'd be interesting Yay.

Tim Rowe: 29:02

I'm over here talking to chat GPT every day, trying to teach us something new about Ad Home. Maybe in my next conversation with the computers I'll teach them about you guys. Where are you focused right now? You said Florida, texas, these Southeastern states. Where are you scaling to next? How quickly are you growing? Give folks an idea of the expansion plans.

Avi Stoller: 29:25

Yeah, we're about 1,500 screens today, 200 million monthly impressions, expansion plans are the big media networks, our big media DMAs New York, chicago, la, our Lady Dallas are slated next. That we're planning on doing in the near future We're just going to continue to try to provide brands the ability to do a click over on all the to do, because if they haven't seen it, it's like it's freaking cool, it's and it drives a lot of results. I think that there are very few and this is just a shameless plug that I'm just going to go ahead and talk about ourselves with. But what makes us unique and what makes us special compared to maybe, other players is I think we're one of the few networks in a home that people actually go to watch those screens.

Tim Rowe: 30:20

I can't think of a very many.

Avi Stoller: 30:22

I think I think movie theaters, you know, so like for the previous, people are actually there to watch that screen And I think in a sports part, people actually go to the sports part of watch to watch the screen and there's screens, people are there everywhere. So the amount of engagement we get and being able to, like, play on 40 screen simultaneously throughout the entire venue, i think about that.

Tim Rowe: 30:42

The channel changes to commercial and 40 screens flash to this synchronized creative.

Avi Stoller: 30:47

Yeah, we'll have to link some of the.

Tim Rowe: 30:49

YouTube videos that you get. It's like a takeover of the bar during commercial break. It's pretty cool.

Avi Stoller: 30:57

Yeah, i think so too, and ultimately, i think it's just an elevator and it's mixed in during premium content. I mean, you can't get much more premium than like the current NBA playoffs that are happening right now being able to insert your ad during that kind of creative. So what we found is that, you know, once we started doing this and started measuring the success is that, like, we were absolutely blown away with the success that we started for our advertising. I think people really do notice the ad. It's not. It's not an ad that happens to be playing where people are, so if they might notice it, it's an ad that is definitely going to be noticed where people actually are there to watch the screen And it makes a pretty big difference.

Tim Rowe: 31:38

There's someone listening to this podcast right now who's about to start, or has just started, a company in out of home. What would you, what advice would you give to the next founder starting a company in the space?

Avi Stoller: 31:59

I really like focusing on the value that you can give to all the parties, both where the inventory is, so, like you know, whoever owns the screens or business where your screens are in the advertiser and the consumer. And I would challenge that. You know, because of the way the nature of our business, it's not very hard to, you know, talk about a big story, fudge the number slightly. You know you can't really prove exactly how many screens the network actually has. It's hard to prove that the ad actually plays as much as you say it's going to play. It's hard to prove that you know the result actually happens. But I'm willing to bet that and my prediction is that that, as you know over time, the more honest and close to the truth you can try to be which is often a challenge as an entrepreneur and as a company you are it will get recognized and will ultimately get rewarded with the trust of the agencies and the advertisers that you ultimately are working with.

Tim Rowe: 33:08

You can think of a better exclamation point to end on my friend. Thank you. Thank you for an incredible conversation. Give folks the Latin long. Where do they learn more about TAIV? Where do they connect with you? Where should folks go?

Avi Stoller: 33:22

go. If you want to learn more about TAIV, you can visit. our website is TAIV. TV, so AI inside the word TV. that's kind of where you put that AI in TV. That's right, and they can. you know. if they want to reach out to me, it's my name is Avi AVI at TAIVTV. Shoot me a message, add me on LinkedIn. I'm happy to have conversations with anybody. I love learning And I think it's yeah, i think what we're doing is really cool And I think we can provide some really unique experiences that hasn't been available before for anybody.

Tim Rowe: 34:04

I think that what you're doing is very cool. I'm so glad that we've connected and we were able to capture this conversation here today. Avi, I can't thank you enough for being here.

Avi Stoller: 34:14

Yeah, i'd really appreciate the time and opportunity, tim, and yeah, it's a lot of fun.

Tim Rowe: 34:20

Very exciting that for the first time ever, I can tell you out TAIV on tryadscoutcom. It's linked in the show notes below. You can check out TAIV's profile. You can go directly to the site and search TAIV or check the show notes. It's linked there for your convenience. If you found this episode to be helpful, please share it with somebody who could benefit. See y'all next time.